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Marketing research planning

Industry market analysis

Target market analysis

Competitor analysis

Identify lead users

 

Analysis of the current state of business operations

Brand SWOT analysis

Brand stratege Target

Positioning of the brand’s core values

Define market segments.    

Positioning of the Brand’s culture

Positioning of the brand visua

Marketing target

Selling refined

Strategy of subdivision

Strategy of development

Prioe straegy

Competitve strategy

Image construction

Channel construction

Brand communication

Sales integration

 

 

 

Brand maintenance

Effect monitoring